diff --git a/.travis.yml b/.travis.yml
index a407e1f..59d36e9 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,14 +1,21 @@
 language: go
 sudo: false
 
+env:
+  - DEPLOY_WITH_MAJOR="1.9"
+
 before_script:
   - go vet ./...
 
 go:
-  - 1.8.5
-  - 1.9.2
+  - 1.8.x
+  - 1.9.x
 
 script: go test -race -v ./...
 
-after_success:
-  - test -n "$TRAVIS_TAG" && curl -sL https://git.io/goreleaser | bash
+deploy:
+  provider: script
+  script: etc/travis-deploy.sh
+  on:
+    tags: true
+    branch: master
diff --git a/etc/travis-deploy.sh b/etc/travis-deploy.sh
new file mode 100755
index 0000000..e93c363
--- /dev/null
+++ b/etc/travis-deploy.sh
@@ -0,0 +1,10 @@
+#!/bin/bash
+# travis-deploy.sh
+# description: Trigger goreleaser deployment in correct build scenarios
+
+set -eo pipefail
+set -x
+
+if [[ "$TRAVIS_GO_VERSION" == "$DEPLOY_WITH_MAJOR."* ]]; then
+  curl -sL https://git.io/goreleaser | bash
+fi